About me
About Me
Born in 1995 and raised in Turin, Italy. I spent my teenage years travelling and attending concerts, camera in hand, which eventually turned into documentary photography and a 2019 exhibition on the new British punk scene.
After six years in London I'm now based in Porto, working across game design, creative direction and content.
Terminally online, I know how internet culture moves, and I can read and fetch trends before they go mainstream.
I'm obsessed with late 90s and early 2000s technology and aesthetics. I try to pull that design language whenever I'm producing something.
My Skills
Creative designer with a strong visual sense and exceptional attention to detail. I specialize in crafting polished user interfaces and visual identities while maintaining consistency across every element.
AI-native creative with years of production experience across image generation, code, writing, and research.
Content creator with experience producing engaging visuals, videos, and digital assets for brands and products. Skilled at turning ideas into high-quality content with a strong focus on storytelling, visual impact, and consistency.
Game designer with hands-on experience building a mobile game from concept to launch: world design, game systems, UI,
and economy. Comfortable owning the full creative direction of a product.
Able to deliver polished content under tight deadlines.
Looking forward for my next adventure!
Photography
Big music lover. I was lucky enough to find myself with my camera at my first punk concert, right after arriving in London.
After witnessing that beauty, I decided to document the new British punk scene.
The project culminated in an exhibition at Gagliardi & Domke museum in Turin, under the ToDays Festival, August 2019.
Read the article!
Trailer 1
A marketing campaign for Hoshino, created entirely by me. It generated over 60,000 impressions on X. End-to-end AI production pipeline: generation (Gemini), retouching (Photoshop), animation (Hailuo, Grok), edit (CapCut).
Game design · Creative direction · Marketing
My best piece of work.
Hoshino is a virtual pet game I started in June 2025.
The goal was to bring back the real Tamagotchi feeling on mobile, with a modern take.
Such apps already exist, but none of them are nice to look at or nice to live with.
Within months I had gathered a team of 7 professionals plus contributors across art, development and design.
I own the creative direction end-to-end. The world and its tone, the game systems, the UI language, the economy, the writing. I designed the app interface, built the feeding and recipe systems, named everything down to the currency, and kept it all coherent: every screen, every item, every tweet sounds and looks like Hoshino.
What's the game like?
Beyond the usual Tamagotchi activities like feeding and putting your pet to sleep, I wanted players to actually bond with their Moonoko.
Each character comes with a detailed and unique personality, and thanks to an LLM integration players can chat with them, allowing fun and rich conversations. There's a selection of mini games to play together, and a room players can decorate and customise.
Feeding is a system of its own: you farm ingredients, cook from a set of 20 recipes, and shop for what's missing at Hoshi Depo, the in-game store.
The whole game runs on the real lunar cycle. Seasons follow the moon, and each new moon players can adopt a new Moonoko, which ascends at the end of the cycle.
The community
I grew a community of genuinely committed users who feel emotionally attached to the little star, before the game is even out. Over 1,000 followers on X with a 9.1% engagement rate, which for context is several times above what's considered good. Content and tweets I created and directed amassed 250k impressions, all organic.
Marketing
I directed the design of our website, a tribute to the personal blogs of the early 2000s web, which went viral on X the day it dropped. For the launch I also built a campaign where users could connect their X account and see their profile picture turned into a Hoshino character inside a 3D interactive device. I ran the whole launch week myself: outreach, content, asset production.
